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Blue Tea Market Demand Analysis, Trends & Forecast 2032

  • Writer: Pallavi Garudkar
    Pallavi Garudkar
  • Dec 29, 2025
  • 2 min read
Blue Tea Market
Blue Tea Market

According to Fortune Business Insights the global blue tea market size was valued at USD 297.10 million in 2024. The market is projected to grow from USD 331.91 million in 2025 to USD 762.91 million by 2032, exhibiting a CAGR of 12.63% during the forecast period.

The global blue tea market encompasses the production, processing, and commercialization of blue tea, a herbal beverage primarily derived from the butterfly pea flower. Blue tea is widely recognized for its distinctive blue color, antioxidant properties, and caffeine-free nature, making it increasingly popular within the functional and wellness beverage category. Growing consumer inclination toward natural, plant-based, and visually appealing beverages is significantly supporting market growth.

Key Market Drivers

  • Growing Demand for Functional & Herbal BeveragesIncreasing consumer focus on immunity, antioxidants, and caffeine-free drinks is driving blue tea consumption.

  • Rising Popularity of Exotic and Aesthetic DrinksThe vibrant blue color enhances appeal among younger consumers and on social media platforms, boosting demand.

  • Expansion of Online and Specialty Retail ChannelsImproved availability through e-commerce, cafés, and wellness stores is supporting market penetration.

Market Restraints

  • Limited Consumer Awareness in Certain RegionsBlue tea remains a niche product in several markets compared to traditional black and green teas.

  • Dependence on Butterfly Pea Flower SupplySeasonal availability and cultivation constraints may impact raw material supply and pricing.

Market Segmentation

By Product Type

  • Loose Leaf

  • Powder

  • Tea Bags

  • Ready-to-Drink

By Nature

  • Conventional

  • Organic

By Distribution Channel

  • Online Retail

  • Supermarkets & Hypermarkets

  • Specialty Stores & Cafés

Regional Insights

  • Asia Pacific: Strong growth supported by traditional herbal practices and expanding health awareness.

  • North America: Increasing demand for premium, functional, and visually distinctive beverages.

  • Europe: Growth driven by clean-label trends and rising interest in specialty teas.

  • Latin America & Middle East & Africa: Moderate growth with improving retail infrastructure and wellness adoption.

List of Key Blue Tea Companies Profiled:

  • Blue Tea Co. (India)

  • Revival Tea Company (U.S.)

  • Lake Missoula Tea Company (U.S.)

  • Lipton Teas & Infusions (Netherlands)

  • Tavalon Tea (U.S.)

  • Numi Organic Tea (U.S.)

  • TWG Tea (Singapore)

  • Pukka Herbs (U.K.)

Key Industry Development:

  • October 2024: Octavius, a premium quality Indian tea company, launched Butterfly Blue Pea Flower Tea. The new product is rich in antioxidants, which help reduce stress and anxiety, making it the perfect addition to a daily routine.

  • October 2024: Bigelow Tea introduced two new caffeine-free herbal teas featuring butterfly pea flower: Butterfly Pea Flower Sapphire Bay and Butterfly Pea Flower Vanilla Midnight. Both highlight the mesmerizing color-changing properties of butterfly pea flowers and are sourced from small, women-owned farms in Thailand.

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