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Motorcycle Market Insights: Size, Share & Forecast 2032

  • Writer: Pallavi Garudkar
    Pallavi Garudkar
  • Jan 2
  • 2 min read
Motorcycle Market
Motorcycle Market

According to Fortune Business Insights the global motorcycle market size was USD 71.92 billion in 2024. The market is projected to grow from USD 75.82 billion in 2025 to USD 119.09 billion by 2032, exhibiting a CAGR of 6.7% during the forecast period. The Motorcycle Market is a core segment of the global two-wheeler industry, encompassing motorcycles used for daily commuting, personal transportation, sports, touring, and recreation. Motorcycles remain widely adopted due to their affordability, fuel efficiency, maneuverability in congested cities, and suitability for diverse income groups. The market is also undergoing transformation with the rise of electric motorcycles, advanced safety features, and connected technologies.

Market Share Insights

  • Asia Pacific dominates the global market due to high population density, strong two-wheeler culture, and affordability-driven demand

  • Europe and North America hold a significant share driven by premium, sports, touring, and lifestyle motorcycles

  • Latin America, Middle East & Africa are emerging regions supported by infrastructure development and growing urban mobility needs

Key Market Trends

  • Increasing adoption of electric motorcycles and scooters

  • Rising demand for mid-capacity and premium motorcycles

  • Integration of smart connectivity, navigation, and safety technologies

  • Growth of customized and lifestyle-oriented motorcycle segments

  • Expansion of financing options and digital sales channels

Market Drivers

  • Rapid urbanization and traffic congestion encouraging two-wheeler adoption

  • Cost-effective transportation compared to passenger cars

  • Rising disposable income in developing economies

  • Government initiatives promoting electric mobility and emission reduction

  • Continuous technological advancements improving performance and rider comfort

Market Segmentation

By Motorcycle Type

  • Standard Motorcycles – Large share due to versatility and everyday usability

  • Sports Motorcycles – High-performance segment driven by enthusiast demand

  • Cruiser and Touring Motorcycles – Popular in mature markets for leisure riding

  • Others – Includes off-road and niche models

By Propulsion

  • Internal Combustion Engine (ICE) – Dominant segment due to established infrastructure

  • Electric Motorcycles – Fastest-growing segment supported by sustainability initiatives

By Engine Capacity

  • Up to 200 cc – Largest segment driven by affordability and fuel efficiency

  • 200–400 cc – Growing demand for balanced performance and commuting

  • Above 400 cc – Premium segment focused on sports and touring use

Regional Analysis

  • Asia Pacific: Largest and fastest-growing region with strong demand for commuter motorcycles

  • Europe: Stable growth driven by premium and leisure motorcycles

  • North America: Demand concentrated in cruiser, touring, and sports bikes

  • Rest of the World: Gradual growth supported by improving road networks and urbanization

List of Key Companies Profiled:

  • Honda Motor Co., Ltd. ( Japan)

  • TVS Motor Company Ltd. (India)

  • Bajaj Auto Ltd. (India)

  • Yamaha Motors Co. ( Japan)

  • Suzuki Motor Corporation (Japan)

  • Triumph Motorcycles (U.K.)

  • Bayerische Motoren Werke (BMW) AG (Germany)

  • Harley-Davidson, Inc. (U.S.)

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