Stand-up Pouches Market Demand & Trends | Size, Share & Forecast 2032
- Pallavi Garudkar
- 55 minutes ago
- 2 min read

According to Fortune Business Insights the global stand-up pouches market size was valued at USD 34.38 billion in 2024. The market is projected to grow from USD 36.77 billion in 2025 to USD 64.17 billion by 2032, exhibiting a CAGR of 8.28% during the forecast period. Growth is driven by rising demand for flexible packaging, convenience features such as zippers and spouts, and the increasing adoption of sustainable packaging formats. The market benefits from the shift from rigid packaging to lightweight, cost-efficient flexible alternatives.
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Key Market Drivers:
Convenience & Portability: Stand-up pouches are lightweight, resealable, and easy to transport, making them ideal for ready-to-eat meals, snacks, and beverages. They support on-the-go consumption trends and offer longer shelf life with high-barrier materials.
Shift Toward Flexible Packaging: Manufacturers prefer flexible pouches due to reduced material usage, lower transportation cost, and improved design versatility. Stand-up pouches increasingly replace cans, jars, and rigid plastic containers.
Sustainability & Recyclable Formats: Growing interest in recyclable, mono-material pouches (especially PE-based) and bio-based packaging is boosting demand. Industry collaborations are focusing on recyclable and lightweight designs.
List of Key Companies Profiled:
Amcor (Switzerland)
Mondi Group (U.K.)
Sealed Air Corporation (U.S.)
Smurfit Kappa (Ireland)
Sonoco (U.S.)
Coveris Group (U.K.)
ProAmpac (U.S.)
Market Restraints:
Stringent plastic regulations in many regions affecting multilayer flexible packaging.
Recycling challenges due to multilayer structures used for barrier properties.
Raw material price volatility impacting production costs.
Supply chain disruptions, especially for polymer-based materials.
Market Segmentation:
By Material
Plastics (dominant due to barrier strength and durability)
Foils
Paper (fast-growing owing to sustainability demand)
By Type
Standard
Retort (widely used for ready meals)
Aseptic
By Closure Type
Zipper (largest share; high convenience)
Spout (preferred for liquids and refill packs)
Top-notch
By Design
Round Bottom
Flat Bottom
Corner Bottom
K-Seal
Key Industry Development:
March 2023 – COLINES and TotalEnergies partnered to create unlaminated recyclable stand-up pouches for food contact applications. The companies have developed full PE recyclable unlaminated stand-up pouches to decrease the packaging thickness.
June 2022 – German face stock specialist Sihl launched premade printable stand-up pouches, Artysio. It is an innovative packaging film for individually printable, premade stand-up pouches, developed for ‘pack and print’ and ‘print and pack’ production methods.
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