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Theme Park Market Share, Demand Analysis & Forecast 2032

  • Writer: Pallavi Garudkar
    Pallavi Garudkar
  • 1 day ago
  • 2 min read
Theme Park Market
Theme Park Market

According to Fortune Business Insights the global theme park market size was valued at USD 55.90 billion in 2024. The market is projected to grow from USD 60.75 billion in 2025 to USD 124.71 billion by 2032, exhibiting a CAGR of 10.55% during the forecast period. Theme parks and amusement parks differ in several key aspects. While an amusement park typically consists of a large outdoor area featuring mechanical rides, water attractions, shows, games, and various entertainment options, a theme park is built around a central theme. In this sense, a theme park represents a specialized, themed version of an amusement park and is gaining increasing popularity. Globally, the amusement park market can be broadly categorized into theme parks, water parks, adventure parks, and zoological parks.

Segmentation Analysis:

  • By Service Type: Rides, Events & Tours, Food & Beverage, Merchandise & Retail, Others. The Rides segment dominated the market in 2023–2024, driven by increasing popularity of movie-themed attractions and thrill rides.

  • By End‑User (Kids vs Adults): Adults dominate, reflecting growing demand for unique leisure experiences. The kids segment is expected to grow significantly, as parks increasingly launch child-focused themed attractions.

  • By Visitor Type (Domestic vs International): Domestic visitors held the larger share in 2023, driven by accessible pricing and local seasonal promotions. The international segment is forecast to grow steadily, fueled by rising global tourism.

Key Growth Drivers & Trends:

  • Rising disposable incomes and expanding middle class, leading to increased leisure spending.

  • Growth in domestic and international tourism, including preferences for short vacations, family getaways, and experiential travel.

  • Rising popularity of themed entertainment, especially attractions based on popular movies, series, or cartoons.

  • Investment in immersive rides and advanced technologies, integrating IP-based rides and immersive experiences.

  • Growth in ancillary revenue streams such as food & beverage, merchandise, events & tours.

  • Supportive government policies and tourism infrastructure development, especially in emerging markets.

Challenges / Restraints:

  • High initial investment and operational costs restrict new players.

  • Ongoing maintenance and safety compliance costs remain high, impacting profitability.

  • Volatility in tourism demand due to economic cycles, geopolitical issues, or public health crises can affect revenues.

  • High competition among established players limits entry opportunities for smaller parks.

Key Players:

Major global players include:

  • Disney (Walt Disney World/Magic Kingdom Park) (U.S.)

  • Merlin Entertainments (U.K.)

  • Overseas Chinese Town Company (China)

  • Universal Studios (U.S.)

  • Cedar Fair Entertainment Company (U.S.)

  • Six Flags Entertainment Corporation (U.S.)

  • United Parks & Resorts Inc. (U.S)

  • PARQUES REUNIDOS (Spain)

  • Fantawild Holdings Inc. (China)

Key Industry Development:

  • May 2024: Saudi Arabia’s Qiddiya Investment Company launched its first water-themed park, Aquarabia.

  • May 2024: U.K.’s Merlin Entertainments partnered with SignLive to provide instant British Sign Language (BSL) video interpreting at all its U.K. amusement parks for deaf and hard-of-hearing visitors.

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